On November 1, 2022, Collective Wisdom: Co-Creating Media for Equity and Justice was released by the MIT Press. Authored by Co-Creation Studio Artistic Director Katerina Cizek and Open Documentary Lab Co-Founder William Urrichio and co-authored by co-founder Sarah Wolozin, the book's release was a flagship event for the lab during the 2022-23 academic year. The lab hosted a release-day celebration on November 1 before the official world premiere of the book at the International Documentary Film Festival Amsterdam in mid-November. Below are social media posts and a newsletter used to promote the release-day event and the launch of the book.
Tweets
Two tweets promoting the release-day event and the book's launch.
Instagram Posts
Two Instagram feed posts promoting the release-day event and the book's launch.
Instagram Stories
A selection of Instagram stories promoting the book. The first shares a quote from co-author Amelia Winger-Bearskin about the importance of co-creation with a link to pre-order the book. The second promotes our release-day event the week before the book launch with a link to register for the Zoom webinar. And the final announces that the book is out with a link to purchase.
LinkedIn and facebook
Two more posts promoting the release-day event.
Newsletter
One week before the book's publication date, we sent a second email with a final call to pre-order and details of upcoming launch events. Read it in full here.