collective wisdom social graphics

graphic design, social media, copywriting
On November 1, 2022, Collective Wisdom: Co-Creating Media for Equity and Justice was released by the MIT Press. Authored by Co-Creation Studio Artistic Director Katerina Cizek and Open Documentary Lab Co-Founder William Urrichio and co-authored by co-founder Sarah Wolozin, the book's release was a flagship event for the lab during the 2022-23 academic year. The lab hosted a release-day celebration on November 1 before the official world premiere of the book at the International Documentary Film Festival Amsterdam in mid-November. Below are social media posts and a newsletter used to promote the release-day event and the launch of the book.
Tweets
Two tweets promoting the release-day event and the book's launch.
Instagram Posts
An Instagram post promoting the release day book event. It features a the book on a green patterned background along with the name and date of the event and the promo text "Join all fourteen authors and co-authors for an exploration of co-creation across disciplines."
An Instagram post promoting the release day book event. It features a the book on a green patterned background along with the name and date of the event and the promo text "Join all fourteen authors and co-authors for an exploration of co-creation across disciplines."
An Instagram post promoting the book. It features a picture of the book and "Available now" with a link on the first slide and the name of the book in bigger text and the same link on the second slide.
An Instagram post promoting the book. It features a picture of the book and "Available now" with a link on the first slide and the name of the book in bigger text and the same link on the second slide.
Two Instagram feed posts promoting the release-day event and the book's launch.
Instagram Stories
A promotional slide featuring a quote from one of the authors reflecting on the importance of co-creation. The caption is "@studioamelia discusses decentralized storytelling in the context of the @cocreationstudio's upcoming book" and there is a link to pre-order the book.
A promotional slide featuring a quote from one of the authors reflecting on the importance of co-creation. The caption is "@studioamelia discusses decentralized storytelling in the context of the @cocreationstudio's upcoming book" and there is a link to pre-order the book.
A slide announcing the launch-day celebration of the book. It features the name of the book, the date, a link to register, and a picture of the book.
A slide announcing the launch-day celebration of the book. It features the name of the book, the date, a link to register, and a picture of the book.
A slide announcing the release of the book. It features a picture of the book on a patterned yellow background and link to buy the book.
A slide announcing the release of the book. It features a picture of the book on a patterned yellow background and link to buy the book.
A selection of Instagram stories promoting the book. The first shares a quote from co-author Amelia Winger-Bearskin about the importance of co-creation with a link to pre-order the book. The second promotes our release-day event the week before the book launch with a link to register for the Zoom webinar. And the final announces that the book is out with a link to purchase. 
LinkedIn and facebook
Two more posts promoting the release-day event.
Newsletter
Screenshot of an OpenDocLab newsletter. The logos of the MIT OpenDocLab and the Co-Creation studio are at the top on a black background. There is text announcing the book launch is one week away and a purple button labeled "Pre-order a discounted copy." Below it, is a social graphic with a patterned green background. A picture of the book is on the left and headshots of fourteen authors are on the right.
One week before the book's publication date, we sent a second email with a final call to pre-order and details of upcoming launch events. Read it in full here.
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