Writing through the Distance was the one-year COVID-response project of Teens in Print, my former full-time employer. This project included creating a new brand, website, promotional materials, paid media, and a magazine.
Brand
brand materials
Logotype with tagline
Marketing graphic
Website
Desktop home page mockup
Mobile article page mockup
mockups
Mobile article page
Desktop article page
article pages
Desktop home page
Mobile home page
home page
Mobile section page
Desktop section page
section pages
Promo Video
Launch video. I both animated this and did the voice over.
Paid advertising
This ad was run on a micro-budget ($15) as an experiment to see if ads on Meta platforms could be useful to us long term. With a focus on brand awareness, this ad had the following results:
Impressions: 2542
Reach: 1441
Estimated Ad Recall Lift: 40
CPR: $0.38
Magazine
The Writing through the Distance magazine was a large design project, so it has its own portfolio page here. This was one of my favorite parts of the campaign.
Visit the live site and read the students' work here.
Brand elements pulled together with Coolors.io, Adobe Color, and Adobe Fonts.
Graphic design in Adobe Illustrator and Adobe XD.
Graphic design in Adobe Illustrator and Adobe XD.
Website and CMS designed in Webflow.
Launch video animated in Adobe After Effects and narrated in Adobe Audition.